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Last week I tweeted out a simple question.
The most common theme in the replies?
"Choosing a niche."
Is a niche helpful when starting a newsletter? It sure is. 100%. But what if you haven’t nailed down a niche — or you’re worried you’ll feel “trapped” when you choose one?
Here’s my advice: start anyway.
You don’t need a niche to start a newsletter. It helps. But it’s not a requirement.
I started the Growth Currency newsletter without a niche.
Not only that — it didn’t even have a proper name. I wanted to empower others to learn by curating resources that helped me. So I called the newsletter “Knowledge UP”.
I hated the name.
I didn’t have a niche. No clear focus. I just wrote about things that I was interested in, like personal finance, marketing, podcasts, self-improvement, writing and productivity.
But I started.
It might be easy for me to sit here 18 months later and say, “Just do as I did!” But that wouldn’t be fair.
Maybe you can’t figure out a topic.
So choose the type of newsletter you want to create instead.
Chances are when you thought through some of these styles of newsletters, you imagined writing about a couple specific topics. Go with those ideas.
Latch onto that gut feeling. Jot down your topics. Go! Write!
Go the complete opposite direction.
Pick a hyper-focused niche and learn everything you can about it. Sometimes heavy constraints are helpful.
Say you like journaling.
But a newsletter about journaling seems too broad, and where would you start?
So you could start a newsletter on a very focused, narrower aspect of journaling.
You get the picture.
Now take one of those ideas and combine it with one of the 5 types of newsletters I listed before. Voilà — a newsletter is born.
And that’s to start.
Pick a newsletter format. Then pick a topic (or more) of interest. And start writing. You’re not bound to the topics you start with.
Remember: Gary Vee started with a wine channel. He sure as hell didn’t let a wine niche stop him from “crushing it”.
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